CLOUDS “Undiscovered Artist Series” – Interview
3 min readProducers are always looking for a platform to showcase their work, and without paying for expensive PR and management, getting your tracks heard can be difficult.
Having found his show via Reddit, I reached out to CLOUDS to find out why he is dedicating his time to provide artists and beatmakers quality exposure. With his charming mic persona, and tasteful curation of unsigned music from across the world, CLOUDS is now one of the hot shows on Audio Ordeal’s playlist.
The show works with listeners and producers submitting tracks which CLOUDS then picks to be showcased on the upcoming episodes.
CLOUDS, aged 22 from Sweden is now in the second episode of his Soundcloud radio show and despite wanting to remain anonymous, I was able to contact him to see why it all started.
“The reason I chose to make this show is mainly because I feel like so many talented people give up on their music careers just because they don’t feel like they’re going anywhere.
“They put their soul and dozens of hours into their tracks, which comes out really good, only to receive 10 plays, of which, 5 are from themselves and the rest are from some family member or relative.
“Many people just give up since they don’t think it’s worth the fight. Receiving 10 plays doesn’t pay the rent, spending hours upon hours to refine their song to perfection isn’t gonna pay the rent.
“It’s only a matter of time until the motivation gets lost. So that’s mainly my goal with the whole show, to feel like the work they’ve put into their music is paying off, in this case in form of motivation to keep going.
“Knowing that new ears are hearing your music. Your name is spreading. Someone unknown has chosen to play your track, someone unknown is saying your artist name and your track name.
“Only such a little thing do so much, and I would know that myself since I’ve had the same struggle and still have.”
I wanted to know more about CLOUDS’ plans for the show and what he wants it to achieve.
“The plan, or the goal more specifically, for the show is versatile. It all depends on who the listener is.
“It could be a place to discover new artists as a regular listener looking for new tracks to hype to. It could also be a place to discover new people to collab with, if you’re an artist yourself.
“Maybe you come across somebody that makes music of a similar or even the same genre. It could be a place for talent scouts looking to sign new talents.
“It could be a place for people that like to hear my silly yapping between the tracks. For me personally, I really like to hear new artists and promote people that full hearted want to become something in music.
“I like to hear new music and somehow, I feel honored to get the chance to play the tracks on my show, and that people actually take the time and send me a submission with all the info I request. I just think it’s dope. It’s a win-win.”
CLOUDS is also planning on releasing dedicated “Artist of the Month” episodes which will be chosen by the listeners voting on their favourite tracks. Full details of the show are included in his original plan, released on Reddit.
