{"id":75,"date":"2018-05-29T18:39:00","date_gmt":"2018-05-29T18:39:00","guid":{"rendered":"http:\/\/box5722.temp.domains\/~audioor1\/what-smirnoff-equaliser-means-for-music\/"},"modified":"2018-05-29T18:39:00","modified_gmt":"2018-05-29T18:39:00","slug":"what-smirnoff-equaliser-means-for-music","status":"publish","type":"post","link":"https:\/\/audioordeal.co.uk\/what-smirnoff-equaliser-means-for-music\/","title":{"rendered":"What Smirnoff Equaliser Means for Music"},"content":{"rendered":"
<\/a>(This article is meant to be exploratory and tries to weigh consideration to many different factors. It is in no way attempting to find a single solution or point which we may all agree on, instead, it aims to highlight areas which music makers, promoters, and listeners should be aware of to allow a future of opportunity for everyone.)<\/i><\/p>\n Equaliser demonstrates one of the major issues in the music industry where female artists can be under-represented and have a harder time getting started. This is reflected in Spotify’s top tracks and albums of 2017<\/a>…and pretty much every other list out there.<\/p>\n The above image is the result of my own personal Spotify account and the results are quite surprising. With the slogan “test your gender bias”, for many, the results may be a bit unsettling. Are we unknowingly contributing to the problem as listeners?<\/p>\n The playlist included below shows what setting the equaliser to 90% women does for my playlist:<\/p>\n <\/p>\n <\/div>\n Perhaps it is the case that there is an innocently natural majority of budding male musicians and producers, the real worry then becomes an issue with marketing. If large websites notice this trend, they may invest more in promoting to male demographics for a better return of investment on site traffic, while cutting off all potential female viewers, which only makes the gap wider.<\/p>\n This would then enable male producers to have easier access to more resources allowing them an extra boost in their skills and therefore the likelihood of getting their music signed. Riding off this point, I pledge that all of Audio Ordeal’s promotions will target interests-based demographics only, to ensure this site doesn’t contribute to fueling the issue.<\/b>
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